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Antihistamine
Antihistamine
Antihistamine
Antihistamine
Antihistamine

The following information is about Antihistamine.

Antihistamine Defined

A drug that relieves an allergic reaction by stopping the effects of histamine, the substance responsible for the negative symptoms associated with the reaction

This definition is in context to Medical. See more contextual defintions for Antihistamine.


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Off-site Antihistamine Links, User Submitted

The following links have been collected through user bookmark submission in the Antihistamine category. Please note, because these resources are off-site we cannot guarantee the accuracy or quality of any information.

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  • Pharma Marketing Blog: Zyrtec Telephone Pole Ad Campaign: Guerilla or Gorilla Marketing?: This morning, I posted a note about a Zyrtec print reminder ad (see "Zyrtec Reminder Print Ad -- Is It Legal?"), which seemed to be a follow-on to what Fard Johnmar called "a clever guerrilla marketing campaign once reserved for consumer packaged goods companies and underground musical acts." The "guerrill a" aspect of this campaign involves hiring Zyrtec ad agency minions to nail flyers to telephone poles as illustrated in the print ad. Fard stepped out of his office in NYC and actually saw one of these flyers!

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