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Medical > Antihistamine
The following information is about Antihistamine.
Antihistamine Defined
A drug that relieves an allergic reaction by stopping the effects of histamine, the substance responsible for the negative symptoms associated with the reaction
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- Pharma Marketing Blog: Zyrtec Telephone Pole Ad Campaign: Guerilla or Gorilla Marketing?: This morning, I posted a note about a Zyrtec print reminder ad (see "Zyrtec Reminder Print Ad -- Is It Legal?"), which seemed to be a follow-on to what Fard Johnmar called "a clever guerrilla marketing campaign once reserved for consumer packaged goods companies and underground musical acts." The "guerrill a" aspect of this campaign involves hiring Zyrtec ad agency minions to nail flyers to telephone poles as illustrated in the print ad. Fard stepped out of his office in NYC and actually saw one of these flyers!
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